The CFP® Difference. The mission of Certified Financial Planner Board of Standards, Inc. (CFP Board) is to benefit the public by granting the CFP® certification and upholding it as the recognized standard of excellence for competent and ethical personal financial planning. Today more than ever, CERTIFIED FINANCIAL PLANNER™ professionals are an essential resource. From budgeting, to planning for retirement, to saving for education, to managing your taxes and your insurance coverage, “finances” doesn’t mean just one thing for most Americans — and “financial planning” means much more than just investing. Bringing all the pieces of your financial life together is a challenging task. Although many professionals may call themselves “financial planners,” CFP® professionals have completed extensive training and experience requirements and are held to rigorous ethical standards. They understand all the complexities of the changing financial climate and will make recommendations in your best interest. When you work with John, you're working with someone who has met rigorous standards regarding knowledge, experience and ethics, set by the CFP Board, in order to achieve the designation of Certified Financial Planner™ professional. While anyone can call himself or herself a “financial planner,” only those who have fulfilled the certification and renewal requirements of the CFP Board can display the CFP® certification marks. Visit www.CFP.net for more information.